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100 MUSICIANS

HIGH-CONCEPT CHALLENGE (2015)

Bernardo _ Photo by CK Goldiing _ 001 copy 2.jpg

SYNOPSIS:

How long could you survive in London with just £100? One day? Two? In 2015, I managed six life-changing months. Leaving my Sheffield home with just a bag of clothes, my camera and £100, my challenge was to provide 100 independent music artists with a professional photoshoot to assist their Marketing activities. The hook? Each artist paid me whatever they wanted for the shoot, and with their voluntary contributions, I paid for my accommodation, food, drink and transport. Sleeping in hostels, buying cheap supermarket food and walking everywhere was my only hope of success, because if I ran out of money before shooting 100 musicians, challenge over. Challenge failed. 

PRESS:

AS FEATURED ON TV & RADIO:

Click below to watch my short compilation film - featuring personal footage from the challenge.

IMAGES FROM THE CHALLENGE:

Here is a small selection of images from the many thousands taken during the challenge. Click each to enlarge.

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email: ck@ckgoldiing.com

© 2020 CK Goldiing

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